Webinar featuring Joanna O'Connell, Director of Research, AdExchanger
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Do you have the roadmap and technology foundation to execute your cross-channel marketing plans?
In this webinar, marketing expert, Joanna O'Connell of AdExchanger, breaks down the challenges and outlines the blueprint to turn your current marketing organization into a cross-channel powerhouse through marketing operations, execution and technology.
Featuring: Joanna O'Connell, Director of Research, AdExchanger
Hosted by: Josh Dreller, Director of Product Marketing, Signal
Joanna has more than 14 years of experience in the marketing leadership industry. She started at Avenue A in New York and was a founding member of Razorfish's ATOM Systems agency trading desk. Most recently, she served as a Principal Analyst at Forrester and her research focused specifically on marketer and vendor best practices in using display and measurement technologies and tactics, as well as how to optimize results over time. She also ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns. Joanna has been a frequent panelist at industry events including OMMA AdNets and BlueKai, TARGUSInfo, and Nielsen data summits. She currently serves as the Director of Research at Adexchanger.