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Do you have the roadmap and technology foundation to execute your cross-channel marketing plans?

In this webinar, marketing expert, Joanna O'Connell of AdExchanger, breaks down the challenges and outlines the blueprint to turn your current marketing organization into a cross-channel powerhouse through marketing operations, execution and technology.

Featuring: Joanna O'Connell, Director of Research, AdExchanger

Hosted by: Josh Dreller, Director of Product Marketing, Signal

Key Takeaways:

  • Operations: How do you operate as a marketing organization that focuses on the customer journey versus siloed independent channels?
  • Execution: How do you execute campaigns and marketing programs that react to the last customer signal versus a mass-market approach?
  • Technology: What platforms and tools are available to share signals so each channel can react appropriately based on their point in the "conversation"?

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Joanna O'Connell, Director of Research, Adexchanger

Joanna has more than 14 years of experience in the marketing leadership industry. She started at Avenue A in New York and was a founding member of Razorfish's ATOM Systems agency trading desk. Most recently, she served as a Principal Analyst at Forrester and her research focused specifically on marketer and vendor best practices in using display and measurement technologies and tactics, as well as how to optimize results over time. She also ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns. Joanna has been a frequent panelist at industry events including OMMA AdNets and BlueKai, TARGUSInfo, and Nielsen data summits. She currently serves as the Director of Research at Adexchanger.


Josh Dreller, Director of Product Marketing, Signal

As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on client goals and has a deep passion to monitor the constantly evolving intersection between marketing and technology. Josh is a long-time member of the Standards Committee for the Digital Analytics Association, a collaborative effort between DAA members, vendors, agencies, practitioners and thought leaders to provide standard definitions and promote consistency of the most widely used terms across the analytics industry.  Josh also contributes regularly for iMedia Connection and and routinely attends and speaks at industry conferences such as OMMA, iMedia, SES, SMX, and ad:tech.
Prior to Signal, Josh has held senior positions at Kenshoo, Visual IQ, and Omnicom.